Vans "Checkered Future" Commercial - Houdini | Breakdown
I recently had the honor of creating a teaser for Vans, for their upcoming immersive installation, Checkered Future: Frequency Manifest, held in Milan, Italy.
Vans Original Post: https://www.instagram.com/reel/DIG1hgsNFMw/?utm_source=ig_web_copy_link
The commercial was executed in one week, from concept to final realization - entirely simulated in SideFX Software Houdini.
For a more in-depth breakdown, please visit: https://www.arctiem.com/vans
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I recently had the honor to create a small teaser to Vans's upcoming Immersive Installation titled Checkered Future: Frequency Manifest held in Milan, Italy.
The commercial took a week to execute, from concept to final realization.
Vans provided us with three different concepts for the teaser. We chose the one that made the most sense for the campaign—something visually striking, challenging enough to be exciting, and still feasible to execute within a week.
I started with a UV’d grid and began layering ripple solvers along with Perlin and Worley noise to introduce texture and complexity.
To integrate the Vans logo, I used a trace node to cut it out and then extruded the shape.
The noise and ripple solvers amplitude and pulse duration were animated to sound using a CHOPs network.
